Google Shopping ads are where most ecommerce brands spend the bulk of their Google budget, yet the numbers behind them are scattered across earnings reports, agency benchmarks and product announcements. This roundup gathers the latest sourced figures on Google search revenue, Shopping ad spend and clicks, Performance Max and the Shopping Graph, with a link to every source.

$63.35BGoogle Search & other revenue in Q3 2026, up 12% from $56.57B a year earlier (TheDesk)
+18%Year-over-year growth in Google Shopping ad spend in Q2 2026, per Tinuiti (Karooya)
60%Performance Max share of spend for advertisers running both Shopping and PMax, Q2 2026 (Karooya)
60B+Product listings in Google's Shopping Graph as of May 2026 (PPC Land)

Key Takeaways

  • Google's search ad business is still growing at double digits: Search & other revenue rose 12% year over year in Q3 2026.
  • Shopping ads are growing faster than text ads. In Q2 2026, Tinuiti measured Shopping spend up 18% and clicks up 19%, against text ad spend up 11%.
  • Shopping CPCs have been flat to slightly down (about -1% in both Q3 2025 and Q2 2026), so growth has come from more clicks, not higher prices.
  • Performance Max now handles the majority of Shopping budgets for advertisers using both, but its share moves from quarter to quarter.
  • Google's Shopping Graph has grown from 24 billion listings in 2021 to more than 60 billion in 2026.
How we compiled these statistics. Every figure on this page comes from a published report or platform disclosure. Each number links to its original source in the text, and the full list sits under Sources and Further Reading. Page last updated .

Google Search and Ad Revenue Statistics

Alphabet does not report Shopping ads on their own, so the closest official measure is the Google Search & other line, which includes Shopping ads on Search.

  • Google Search & other revenue was $63.35 billion in Q3 2026, up 12% from $56.57 billion in Q3 2025 (TheDesk).
  • Total Google advertising revenue reached $82.01 billion in Q3 2026, up from $74.18 billion a year earlier (ContentGrip).
  • YouTube ads brought in $11.21 billion and Google Network $7.46 billion in the same quarter (TheDesk).
  • Sundar Pichai said Google's year-over-year search query growth was "the highest it's been in the last five years" (TheDesk).

Google ad revenue by segment, Q3 2026 (US$ billions)

Search & other
$63.35B
YouTube ads
$11.21B
Google Network
$7.46B
Source: TheDesk, ContentGrip, reporting Alphabet's Q3 2026 results.

Google Shopping Spend, Clicks and CPC Statistics

The most consistent public view of Shopping ad trends comes from Tinuiti's quarterly Digital Ads Benchmark Report, which tracks spend across the agency's clients.

Metric (YoY)Q3 2025Q2 2026
Google Shopping spend+14%+18%
Google Shopping clicks+15%+19%
Google Shopping CPC-1%-1%
Google text ad spend+8%+11%
Google Search CPC (all)-1%+1%

Sources: Q3 2025 from Search Engine Land; Q2 2026 from Karooya. Both summarise Tinuiti's benchmark reports.

  • In Q2 2026, Google text ad clicks grew 8% and text ad CPCs rose 3% (Karooya).
  • Brand CPCs fell 1% while non-brand CPCs rose 4% in Q2 2026 (Karooya).
  • A year earlier, in Q3 2025, brand CPC growth had cooled from 19% in Q1 to 5%, and non-brand CPCs fell 7% (Search Engine Land).
  • For comparison, Microsoft search CPCs rose 19% in Q2 2026 (Karooya).
What This Means

Flat Shopping CPCs alongside fast click growth suggest that, for now, ecommerce brands are mostly paying for more traffic rather than pricier traffic. For broader CPC trends across industries, see our Google Ads CPC statistics.

Amazon's Exit From Google Shopping Auctions

  • Amazon pulled out of Google Shopping auctions in late July 2025, while staying active in Microsoft Shopping ads (Search Engine Land).
  • Google Shopping spend still grew 14% in the quarter Amazon left (Q3 2025) and 18% in Q2 2026 (Search Engine Land; Karooya).
  • Tinuiti's Q3 2026 report says Google search spending "held roughly steady" as the year-on-year comparison lapped Amazon's exit (Tinuiti).

Performance Max Statistics for Shopping

  • Among advertisers running both standard Shopping and Performance Max, PMax took 60% of spend in Q2 2026, down from 67% in Q1 2026 (Karooya).
  • PMax generated 60% of total sales for those advertisers, with ROAS similar to standard Shopping (Karooya).
  • In Q3 2025, PMax accounted for 68% of Shopping ad spend, up from 59% in Q2 2025 (Search Engine Land).
  • Against standard Shopping in Q3 2025, PMax had a 2% higher conversion rate and 5% higher sales per click, but 2% lower ROAS because of higher CPCs (Search Engine Land).
  • Non-shopping placements made up 33% of PMax spend in Q3 2025 (Search Engine Land).

Performance Max share of Shopping spend (Tinuiti)

Q2 2025
59%
Q3 2025
68%
Q1 2026
67%
Q2 2026
60%
Sources: Search Engine Land (2025); Karooya (2026). Advertisers running both Shopping and PMax.

More detail on automated campaigns is in our Performance Max and Smart Bidding statistics.

Google Shopping Graph Statistics

The Shopping Graph is Google's database of products, prices and sellers that feeds Shopping ads and free listings.

Product listings in the Shopping Graph (billions, as stated by Google)

May 2021
24B+
Sept 2022
35B+
Oct 2024
45B+
Nov 2025
50B+
May 2026
60B+
Source: PPC Land, compiling Google's announcements. Google counts listings, not distinct products.
  • Google said in 2023 that the Shopping Graph held more than 35 billion product listings (Google).
  • About 2 billion listings are updated every hour, according to Google's November 2025 statement (PPC Land).
  • A Google AI strategist described more than a billion shopping queries happening across Google every day (PPC Land).

What These Numbers Mean for Ecommerce Brands

01

Feed quality is the ad

With tens of billions of listings competing, your titles, images and prices in Merchant Center decide whether you show at all.

02

Don't let PMax run blind

A third of PMax spend went to non-shopping placements in Q3 2025. Check where your budget actually lands.

03

Watch non-brand CPCs

Non-brand CPCs rose faster than brand CPCs in Q2 2026. Prospecting traffic is where cost pressure shows first.

For a full playbook, see our guide to Google Ads for ecommerce brands.

Sources

  1. TheDesk, YouTube ad revenue grows, but slows, during Alphabet's Q3 (October 2026)
  2. ContentGrip, Alphabet ads grow 11% to $82B as YouTube misses estimates (October 29, 2026)
  3. Karooya, Digital Ads Benchmark Report by Tinuiti, Q2 2026 Key Highlights (August 2026)
  4. Search Engine Land, Google Search rebounds as Amazon steps back: Q3 ad report
  5. Tinuiti, Digital Ads Benchmark Report Q3 2026
  6. PPC Land, Explaining Shopping Graph (October 13, 2026)
  7. PPC Land, Google's Heiko Hotz pitches 60 billion listings as fuel for shopping agents (September 27, 2026)
  8. Google, 4 ways Google's Shopping Graph helps you find what you want (February 7, 2023)

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