Ecommerce PPC agency for Google Ads, built around Performance Max and clean product feeds.
Ecommerce brands face price wars, rising click costs and strict margin targets. We build Google Ads campaigns around product-level bidding, clean Merchant Center feeds and Performance Max asset groups. Learn more about our Google Ads management.
Free audit. No contract. Reply within one business day.
One featured account, with data from the live Google Ads campaign report. This was a small account, about $600 in ad spend for the baseline period, so the percentages come from small counts. Individual results vary by catalog, margins and competition.
How we run Google Ads for ecommerce brands.
When margins are tight and click costs keep rising, product-level bidding and clean data matter. These four changes drove the results above.
- Launch
Performance Max and feed optimization
Performance Max campaigns launched alongside focused Search, and the Merchant Center feed was cleaned with keyword-rich product titles and better images.
- Signal
Asset groups with audience signals
Separate asset groups used custom intent segments, past purchasers and lookalike lists, supported by lifestyle images and promotional text.
- Allocate
Data-driven budget allocation
Hero products were split from weaker SKUs across multiple campaigns, with target ROAS bidding prioritizing high-value checkouts.
- Feed
First-party data integration
Enhanced conversion tracking fed real purchase values back to Google Ads so bidding could prioritize high order values.
Why advertising ecommerce brands is difficult.
Online stores compete on price and visibility in Shopping results, and results depend heavily on product data and tracking quality, not only on bids.
- General challenge
Price comparison everywhere
Shoppers see competing prices in Shopping results before they click. Margins, pricing and offers decide how much a store can afford to bid.
- General challenge
Thin margins and rising costs
Ad cost has to fit inside product margin. Without profit based targets, a good looking ROAS can still lose money.
- General challenge
Large catalogs
Hundreds of products compete for one budget. Without grouping by margin and performance, spend flows to products that look busy but do not pay back.
- Technical challenge
Product feed quality
Shopping and Performance Max rely on the Merchant Center feed. Weak titles, missing identifiers or disapproved products reduce reach, so feed data needs regular auditing.
- Technical challenge
Performance Max control
Performance Max can mix brand and non brand traffic and report them together, which flatters results. Asset groups, brand exclusions and conversion value tracking should be set so growth is real.
Google Ads for ecommerce brands: common questions.
Do you run Google Ads for ecommerce brands?
Yes. Our featured ecommerce brand grew ROAS from 7.33x to 10.79x and revenue by 74% over 21 days. The full case study shows the before and after reports.
What ROAS should an ecommerce brand aim for?
It depends on your margins, catalog and starting point. In our featured account, ROAS moved from 7.33x to 10.79x. We set targets from your own margins and conversion values during the audit.
Are these results typical?
This is one real account, shown with its live campaign report. Outcomes vary by market, budget, competition and starting point.
Do you offer ecommerce PPC services and ecommerce PPC management?
Yes. Our ecommerce PPC services cover Google Ads Search, Shopping and Performance Max, product feed fixes, conversion tracking and regular reporting. As a PPC agency for ecommerce brands, we handle ecommerce PPC management from setup to weekly optimization. Brands that also sell on Amazon can use the same PPC ecommerce agency for Amazon PPC.
What does the free audit include?
A review of your Google Ads account covering wasted spend in search terms, campaign structure and bidding gaps, keyword and targeting opportunities, and a clear list of what to fix first.
Is there a contract?
No contract is required to get your audit.
How does product feed quality affect Google Ads?
Shopping and Performance Max rely on your Merchant Center feed. Weak titles, missing identifiers or disapproved products reduce reach, so we audit the feed as part of the account review.
How do you keep Performance Max honest?
Performance Max can mix brand and non brand traffic and report them together. We use asset groups, brand exclusions where suitable and conversion value tracking so reported growth is real.
How do you set targets for stores with thin margins?
We base targets on your product margins, not only on a ROAS figure, so ad cost fits inside profit and a good looking ROAS does not hide a loss.
See where your next gains are hiding.
Request a free audit of your Google Ads account. A PPC specialist reviews it and replies within one business day. Prefer to browse first? See our Google Ads portfolio.