Fitness equipment Amazon PPC case study: monthly sales up 82% at a 9.90% ACOS
An Amazon PPC program for a fitness and sports equipment brand that grew monthly sales from $273K to $496K while keeping ACOS under 10%.
A fitness and sports equipment brand competing for sales on Amazon.
This brand sells fitness and sports equipment on Amazon, a category where shoppers compare many similar options and ad costs can climb quickly. The goal was to scale monthly sales while keeping advertising efficient.
Our team built structured PPC campaigns around the brand’s best-performing products and search terms, then scaled the campaigns that converted.
The challenge
In a competitive, high-traffic category, ad spend can grow faster than sales if campaigns are not structured well.
The goal was to grow monthly sales and keep ACOS in check together, with budget following the terms and products that performed.
Account snapshot
Real console data, order growth figures.
Screenshots taken directly from the brand’s Amazon Ads console and Seller Central. Click any image to view full size.
A structured, data driven Amazon PPC approach.
Four moves, run together, to grow sales while keeping every campaign tied to the numbers.
Exact match funneling
Top-converting workout and fitness search terms are moved into focused exact match campaigns, with negatives added to cut wasted spend.
Top of Search placement control
Placement bid adjustments are used on the Top of Search slots for the terms that convert best.
ASIN defense and targeting
Product targeting defends your own detail pages from competitors and reaches shoppers viewing complementary products.
Keyword rank and visibility growth
Spend is concentrated on the products with the strongest sales velocity to lift keyword rankings and organic sales alongside advertising.
82% monthly sales growth from February to June, at a 9.90% ACOS.
Ad-attributed sales reached $695K on about $68.8K in spend, a 10.10x return, across 14.5M impressions.
Monthly ordered product sales trajectory
Overall business sales grew from $272,638.27 in February to $495,899.11 in June.
Source: Amazon Seller Central Business Reports, 2023. Bar heights scaled relative to the June peak ($495,899.11).
| Performance metric | Result | Source |
|---|---|---|
| Monthly ordered product sales | $272,638.27 to $495,899.11 (+82%) | Seller Central |
| Monthly units ordered | 570 to 1,007 (+77%) | Seller Central |
| Ad spend | $68,804.20 | Amazon Ads console |
| Ad-attributed sales | $695,239.19 | Amazon Ads console |
| ACOS and ROAS | 9.90% and 10.10x | Amazon Ads console |
“In a competitive category, efficiency comes from focused keywords, placement control and a budget that follows performance.”
Growth Architech · Amazon PPC teamWant results like this on Amazon?
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