Beauty and personal care Amazon PPC case study: monthly sales from $192K to $333K
An Amazon PPC program for a beauty and personal care brand, built to grow visibility, keyword rankings and monthly sales across a competitive category.
A beauty and personal care brand competing for visibility on Amazon.
This brand sells beauty and personal care products on Amazon, a category where shoppers compare many similar options and rankings decide who earns the sale. It needed stronger visibility and better keyword rankings to turn its catalog into steady monthly sales.
Our team built structured PPC campaigns around the brand's best-performing products and search terms, then scaled the campaigns that converted.
The challenge
In a competitive category, visibility and keyword rank drive sales, and ad spend can scale faster than results if it is not structured well.
The goal was to grow monthly sales and impressions together, with campaigns organized so budget followed the terms and products that performed.
Account snapshot
Real console data, order growth figures.
Screenshots taken directly from the brand's Amazon Seller Central and Ads console. Click either image to inspect full size.
A structured, data driven Amazon PPC approach.
Four moves, run together, to grow visibility and sales while keeping every campaign tied to the numbers.
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Keyword research and campaign structure
Campaigns were organized around the brand's highest-intent beauty and personal care search terms, with proven keywords separated from discovery so budget followed performance.
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Search term pruning
Search terms were reviewed regularly, with negatives added for queries that did not convert and converting terms moved into focused campaigns.
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Bid and placement management
Bids and placements were adjusted as data arrived, shifting budget toward the placements and terms that produced sales.
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Keyword rank and visibility growth
Spend was concentrated on the products with the strongest sales velocity to lift keyword rankings and organic sales alongside advertising.
73% monthly sales growth from February to June, reaching $333K in a month.
Structured campaigns and steady optimization grew ad-attributed sales to $616K, with 26.9M impressions at a 29.99% ACOS.
Monthly ordered product sales trajectory
Overall business sales grew from $192,220.05 in February to $333,203.64 in June.
Source: Amazon Seller Central Business Reports, 2023. Bar heights scaled relative to the June peak ($333,203.64).
"In a competitive category, growth comes from structure and discipline: focused campaigns, regular search term pruning, and a budget that follows performance."
Growth Architech · Amazon PPC teamWant results like this on Amazon?
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